Okay, you’ve launched your web site and set up Google Analytics on it.
Excellent, you’re all set to measure the effectiveness of what you’re about to do to market your web site.
Just what should you do first?
That’s easy – you need to make a plan.
Now the plan will vary from site to site. After all, if you have a massive online store selling niche expensive products, then your strategy will differ from the holiday resort.
Sure, there’ll be similarities, but some pretty marked differences in marketing actions.
Now I’ve done approximately 1,465,928 marketing plans in my time.
The Best Plans
The best ones are the simplest ones.
- Here’s a simple template you can follow (it’s a PDF file).
- If you’re the sort of person who needs a bit more detail, then try this sort of planning out (it’s a PDF file too) – 1 page per action.
Simpler the plan, the more likely it is to be implemented
These documents are on this FREE Resources page on my web site.
So set up your very simple Marketing Plan sheet using either a spreadsheet (Excel or the Google Documents Spreadsheet is what I usually use) and get ready because we’ll be adding actions to it from tomorrow.
Cheers
Brendon
Cheers,
{ 3 trackbacks }