A ton of searches are done locally these days – by that I mean people often search for a product or service within their local area.
So if they live in Sydney and they’re looking for a plumber, they’ll search for “plumber Sydney” rather than just “plumber”.
It’s very important to get yourself in front of these searchers and a very simple way to do this is to list your business with the Google Places (used to be called Google Local Business Centre).
It can significantly lift your profile and get you seen by lots more people interested in your business.
Results From Businesses Listed in Google Places

Video Explanation
Google has put together a neat little video explaining Google Places.
Cheers,











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