We’re flying along with this little web site marketing series.
Let’s take a look at what we’ve (and by “we” I mean you) have done so far to marketing your web site.
Step 1 – Added Google Analytics to your web site
Step 2 – Made up a simple web site marketing plan
Step 3 – Started implementing various search engine optimisation strategies (that is, stuff to help your web site get listed higher in the search engines)
Step 4 – Added your web site to Google Maps/Local/Places
Step 5 - Gotten involved in your niche community
Step 6 -Harness The Power Of Social Media
I’m the 1st to admit that social media isn’t for everyone, nor is it right for every business.
But social media – and I’ll focus on Facebook and Twitter as social media for our purposes – could well have a very important part to play in marketing your business web site (I recently wrote how Social Media is going to kick Search Ass).
The important things to know about Facebook and Twitter before you start using them are:
- you need to understand how social media works (otherwise you won’t use it),
- if you don’t use them regularly, then they won’t work very well.
Start Today – No Ifs or Buts
So if you’re not using Facebook and Twitter, start today.
Signing up for both takes just a minute or 2, using them every day can take just a few more minutes and understanding how to use them for maximum effect takes a bit longer.
Like any interaction with your target market, whether that’s networking (and here), getting engaged in your niche community or social media, the key is this:
Provide value for the other person
That’s why Facebook and Twitter can be so valuable for the budding entrepreneur – the value you provide can be provided to hundreds, even thousands of people at a time.
Whilst this article won’t extend to how to use Facebook and Twitter for maximum effect, I’ll finish off by saying the most important part of social media, aside from providing value, is to find your own style in using these valuable tools and stick with that.
Cheers
Brendon
Cheers,
