Step 8 – Old Fashioned Print Media Still Works

by Brendon Sinclair on June 4, 2010

The quick recap on this little web site marketing series.

Step 1 – Added Google Analytics to your web site

Step 2 – Made up a simple web site marketing plan

Step 3 – Started implementing various search engine optimisation strategies (that is, stuff to help your web site get listed higher in the search engines)

Step 4 – Added your web site to Google Maps/Local/Places

Step 5 - Gotten involved in your niche community

Step 6 – Harness the power of social media

Step 7 - Public relations

Print Media Still Works

You know, despite the strong focus on online marketing strategies to get people to your web site, it’s important to realise that print media can still be effective.

Whether it’s an ad in your local newspaper, school newsletter or industry magazine, as long as you present:

  • the right information/offer to
  • the right people at
  • the right time, print media can get people to your site.

Test & Measure

As with any marketing, do it and measure to see if it works.

If you don’t do that then you’ll be peeing away your money (I was going to say “pissing” but I thought that might be a bit rude…..oh bugger, I just did!).

Cheers

Brendon

Cheers,

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