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Tailored News )
9 June 2005
...in this issue
  • What Every Customer Wants To Know
  • Google Ranks Us As The World's Best Web Designer
  • Statistics - Sweet or Stinky?
  • Best Articles

    		•

    Greetings!

    Hello and welcome to the June edition of Tailored News.

    In this month's edition we'll take a look at the thing every customer wants to know and how you can win more business by giving it to them. It's a simple technique that works wonders.

    And did you know that we're ranked by Google.com.au as the world's best web designer? Exciting, huh?! Well, actually no - read on for more.

    And finally, I've put together our most popular 3 articles from our web site.

    Happy reading.


    Brendon Sinclair

    		What Every Customer Wants To Know

    When we're off selling our services - whether they be web development, marketing, whatever - the most important thing to do is demonstrate the value we can bring to the client.

    Because only then can the client make a true cost benefit analysis of the service we're offering. For example, if we can show a benefit of $1,000 and the action to generate that $1,000 is only $50 then the client will look upon it as an excellent benefit for the small cost.

    My company completes quite a few holiday resort web sites. We have a huge advantage over our competitors when we pitch for resort holiday web sites because.....

    		Google Ranks Us As The World's Best Web Designer

    On May 11, 2005 I wrote an article on the web site titled "World's best web designer - Brendon Sinclair".

    I wrote it after seeing a web site say they are ranked no.1 by top search engines for the term "Internet Marketing Coach". While that sounds very impressive, all it means is the site comes up # 1 for the term "internet marketing coach" - of course Google (and others) doesn't and can't make judgements about who is the best in their particular field. That's ridiculous.

    But some companies attempt to play with words and make it sound like they are the best in the world. When in fact they aren't.

    So, am I really the world's number 1 ranked web designer?

    		Statistics - Sweet or Stinky?

    Here on the Gold Coast, Australia, the 3 major FM radio stations have just been surveyed to see who has the audience share in the various categories.

    The results were very clear cut:

    • 1st Gold FM
    • 2nd Sea FM
    • 3rd Hot Tomato

    Hot Tomato is the newest station here and has had a pretty poor result. There is a 'honeymoon' period when a new station comes on air - many people will have a listen to see if they like them and then switch over if they like what they hear.

    When people tried Hot Tomato, they switched back pretty quickly to gold or Sea FM....

    		Best Articles

    I've just checked the statistics for the highest viewed articles on the Tailored web site and here are the results:

    The worst customer service - Typical! - Takes you through some ideas for better customer service.

    Why, oh why, do people spend 4-5 years at university, but they can't get a job? - This was our most controversial article - it's since been reproduced on numerous web sites.

    Simple Steps To Web Site Success - Details what really makes a successful site.

    Quick Links...