Tailored Consulting
Tailored News )
14 February 2005
...in this issue
  • Firstly, the freebies
  • Friday Afternoon Newsletter Did Just Fine
  • Google Ranking Can Mean Huge $$$
  • What's Coming Up

    		•

    Greetings!

    Hello. Hope all is well with you and yours.

    We've put together a terrific issue - with plenty of free stuff, some interesting stats and much more.

    I've also just added a short article to the web site for web developers.

    Happy reading - and please give me any feedback you feel might be useful. (And don't forget to check out the web site for the very latest in web and marketing info.)


    Brendon Sinclair

    		Firstly, the freebies

    I'll start off by pointing you in the direction of 3 excellent resources.

    Art of the Start - a brilliant manifesto for the entrepreneur by Guy Kawasaki. A must read!

    I Stock Photo - great royalty free photos from just $1 each. Top quality photos for print and web.

    Cool tool from Digital Point for tracking Google search engine rankings - a must for the serious web marketer (this tool saves me about 3 hours a week).

    Hope you find them useful.

    		Friday Afternoon Newsletter Did Just Fine

    January's newsletter went out on a Friday afternoon - that's apparently the worst time to send out an email newsletter.....or so I've been told.

    We send out a lot of newsletters for various sites and various clients (to thousands and thousands of subscribers) and are always looking for an edge. And I figured actually testing the Friday afternoon newsletter might be the way to go.

    So here are the results:

    Open Rate 58.2% (previous month 53.2%) - -- Click through rate 51% (previous month 22%) --- Opt outs 0.3% (previous month 0.7%)

    So Friday afternoon wasn't bad at all.....but I do know what does make the big difference in the numbers opening and reading your newsletter.

    Top quality content. If you write something interesting and relevant to your readers then they'll read it. Simple!

    (You see, the December newsletter didn't have great content. That's one of the reasons January's newsletter outperformed it.)

    		Google Ranking Can Mean Huge $$$

    We've been doing more and more search engine work lately and I see a real demand out there in the marketplace (that's not me in the photo by the way!).

    I guess with Google going public the whole concept of search engine marketing has been pushed into the front of consumer consciousness.

    But just how effective can search engine optimisation be? And can search engine optimisation firms justify their fees?

    Well, I usually say to clients that it can be MASSIVE, HUGE and ENORMOUS. But I think I've underestimated the impact!

    The highly respected magazine Wired ran a feature on quantifying the impact of high search engine rankings and it boils down to this:

    If you can get your site to the top of Google for a highly competetive key word or phrase your business will be hugely successful (assuming your web site is done even half right).

    Click here for the full article.

    I've been adding a search engine optimisation article series to the web site. Click here for Article 1 in the series (there's 3 articles so far).

    		What's Coming Up

    Plenty happening here at Tailored. We'll be launching our new and vastly improved eczema and psoriasis web site this week.

    I've almost finished an article where I list the Best 32 Blogs I've written in the past (almost) 2 years. That's a day or 2 away.

    I'll be adding another search engine article to the series on Wednesday - stay tuned (it's about linking - which is probably the major part of any search engine optimisation process).

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