The Latest - Tailored

Thursday, May 20, 2004

Closing 'the latest'

Howdy. You may have noticed some activity on this site over the past couple of days - aside from the usual writing.

You see, I'm starting to get the site ready for a decent change. That change will involve this:

* stop 'the latest' blog (this one. It's confusing having 2 places where I write stuff).
* different site design (don't know whether to start afresh or simply change this one a little)
* make the site searchable
* start selling products - e-books mainly (our own)
* put the 'free info' link on the side where people can actually see it
* make the 'faq' section about marketing questions and answers, rather than questions about this business
* delete the media section and free info section from the bottom and promote my book there

Here's my quick mock up of how the site might look. And feel free to email your thoughts at brendon@tailored.com.au. Thanks.

This is the last 'the latest' blog entry

I won't post on 'the latest' blog anymore. But I will go through the blogs and either write articles from decent blogs, or move them over onto the home page blog.

That way at least they won't be lost if they provide useful information for someone.

And by having just the home page blog, hopefully that will save some confusion.

Thanks

Brendon

Monday, May 17, 2004

Greg's a loser!

Howdy. Hope you had a fun weekend. My went well. Real well.

You see, I played a mate of mine called Greg in tennis. Regular readers might know the name "Greg". Greg is the old friend who I talked about in a previous post - his was the romantic story of falling in love with an old school friend.

Greg just moved from being 3,000 kilometres away, to about 80 kilometres away.

Anyway.....

Let the games begin

Greg and I used to play tennis every week for about 7 years. We were fit, energetic and competitive. Because Greg is just 45 minutes away by car we have re-ignited the tennis battles.

We played our first game in about 12 years on Friday night at a court about 300 metres from the office. We were unfit, lethargic and very, very competitive.

Greg lost quite a bit of weight during the game. $100 to be exact! 6-2, 6-4, 6-1. I flogged him. He's used to be okay at tennis, but now he's hopeless!

I cannot see him ever beating me. Ever. Do you hear me Greg??! You're hopeless. I'm the best. You cannot beat me. It is impossible!

There's a reason for this post

Most people believe what they read. The mere fact something is in print gives it enormous credibility for people.

"If it's in the newspaper it must be true!" I've had perfectly sensible people say that to me.

This is the same reason that media coverage of your business can be so powerful. Media coverage is seen as an independent, third party endorsement of your business.

People won't believe an advertisement. But they will believe a release you send out that is run word by word in a newspaper article.

We've been sending out release after release for a client. The client was ready to call it quits last week when she received a call from a reporter from a local newspaper wanting to run a stroy. The interview has been done, the photoshoot complete.

The story runs this week and could be a massive positive for that client's business. All because people believe what they read.

I'm hoping Greg reads this!

Remember Greg. Brendon is a better tennis player than you! Believe it. But keep betting big!

Cheers

Brendon

Thursday, April 08, 2004

Make an offer, any offer

This is something to remember. Not because it's astute. But because it's so simple.

People can't buy anything from you until you make them an offer.

We're just about to take some magazine and newspaper ads. In those ads we'll do this:

We will have a call to action - that is, ask the reader to do something.

If you make an offer to your target market there is a chance they might buy.

If you sit on your behind all day the only thing you'll get is a splinter in your butt!

Cheers

Brendon

Link to the the latest archive