Here’s a simple idea I mention in my Web Design Business Kit and one we can all easily use.
When you’re proposal gets rejected (and after you’ve done the “Why Not?” strategy) the very next thing you do is something very few people do.
Say “Thanks for rejecting me.”
Yep, as soon as you return to your office/home/lair shoot off a “Thanks for the opportunity of presenting our proposal letter.”
After all, the prospect was nice enough to give you a chance.
“Dear Bob
Thanks very much for the opportunity to present our proposal.
Whilst we’re disappointed at not working with you, I know how difficult it can be to figure out the best solution for your needs.
I’m sure XYZ Company will do a terrific job and that the site will provide you with the tremendous benefits we know it can.
All the best and take care.
Regards
Me”
You send that letter for 2 main reasons:
- it’s good manners
- you’ve positioned yourself for future work
Did you notice in the letter how you very subtly mentioned that you’re sure the site “will provide you with the tremendous benefits we know it can.”
If the site doesn’t perform well then you’ll be first on the list of people to contact because you’ve acted professionally and are top of mind.
Not Every Web Designer Is Suited To Their Client
Not every web designer will be well suited for their client. Clients do change their mind, things do go wrong, clients do reconsider.
With a quick and simple letter you’ve positioned yourself as professional, caring and willing to help (which is what you are of course).
Easy.
Cheers
Brendon
P.S: For more ideas like this check out the Web Design Business Kit (comes with sample letters like the one above).
Check out the Q-Ride site.
