There’s Only 2 Types Of Marketing

by Brendon Sinclair on June 4, 2010

There’s really only 2 types of marketing:

  1. When customers are looking for you
  2. When you’re looking for your customers

Here’s what I mean:

1.  Customers Are Looking For You

Let’s take Jack’s bike lift web site as an example.

Customers are looking for the product sometimes by doing a search in Google – so we make sure we have high rankings in Google and we might take Google AdWords ads for the sort of terms they’d search for.

2.  You’re Looking For Customers

But, you see, not a lot of people know about the product.

But when they see it they think “What a great idea – I could use that.”

So we want to find these people too.

When we’re looking for customers (who don’t realise they might like the product) we find associated areas when we might make them aware.

Some examples might be:

  • taking space at Bike Expos
  • buying ad space on cycling related web sites

Make sense?

Are you doing the 2 types of marketing?

Cheers

Brendon

Cheers,

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