(Note: This is from my newsletter I sent out earlier today – thought I’d repost it here as these calls seem to be coming more frequently.)
Don’t Fall For The “I’m From Google” Bullshit
2 emails in a day from me is some sort of record!
But this one is a warning against dodgy people trying to screw you over.
If you’re like me, you’re probably getting calls from people saying they’re from Google.
They’re Not From Google
They’re not – they’re full of it.
Once you get into the conversation (if you ask the right questions) they’ll say they’re an “Official Partner of Google” – every man and his dog is Google’s partner because they buy ads off them!
All these guys are trying to do is screw you over via Google AdWords (Google AdWords are great, just not when someone is screwing you with massive margins).
They’ll generally try and sell you a keyword or 2 that is now “available for just $99 and $299 per month (+ GST)”.
Of course it’s bloody available – anyone can bid on it!
A Client Got Sucked In Last Week
One of our clients got sucked in by one of these calls last week.
He signed up with one of these guys for a “Major keyword that gets lots of searches for $299 per month (+ GST)”.
The keyword gets 33 searches a month and he’ll get 1.6 clicks/visitors per month.
He’s already been bidding on that same term term for over a year (with us managing the account) and paying an average of 64 cents a visitor.
For the next 3 months he’ll be paying $185 per visitor!
(And I’ve just looked at the contract he has with them and unless he gets out within 60 days, then he’s stuck for another 12 months.
That 1 decision to go with these sharks has the potential to cost him $5,000 – for that he gets 24 visitors.
The same 24 visitors he would of gotten anyway for a grand total of just $15.36.)
Don’t get conned by these parasites. Your money is too hard earned to give you to a smooth talker guy working from a script in a call centre in Sydney.
Cheers
Brendon
Cheers,
