Growing the business - Case Study (cont.)

The final logo was selected and approved.

This logo was presented in a number of mock-ups - large signage, business card, side of a semi-trailer - to the client to ensure it maintained a consistency in terms of quality look and feel.

Business literature

We then moved on to develop the business literature. Various paper thicknesses were sourced for the letterhead and envelopes, and different style of cards reviewed.

For the letterhead and with compliments slips we recommended a 100gsm White Bond. This paper has a stiffer feel, with a very crisp colour.

For the business cards we went with a doubled sided gloss celloglazed card. This is a great card - feels very thick and heavy (I use these cards myself and people often think I have given them two- (2) cards), whilst being inexpensive.

Again, various style of design was provided - with input from the Tropical Grove team we quickly decided on the final design.

Click here for the design of the letterhead, with compliments slips, envelopes and business cards

(file size is 130 kb - will take about 55 seconds to download on a 56k modem).

(Please note: The letterhead, etc are in  format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 6) free, click here.)

The web site

The web site was to be for wholesale buyers only. At this stage, all of the business' sales are made via the telephone and fax. However, Tropical Grove did identify the importance of having an avenue to:

a. demonstrate their products

b. provide additional business information

Aside from these important tasks, the web site was also required to aid in the positioning of Tropical Grove Nursery as a quality and technologically advanced business.

The look and feel of the site needed to reflect the professionalism of the team, as well as demonstrate not only the products, but also the organisation as a whole.

Various designs were put forward:

Read on to the final page of the Tropical Grove Case Study

Brendon Sinclair