You know, I reckon many companies could close down their customer service centres (to an extent) and use Twitter as their predominant tool to deal with customer issues.
I can think of a ton of ways this would improve a business:
- less costs
- transparent dealing of issues
- great resource for others having the same sort of problem
- is 50% customer service and 90% marketing (I know those numbers don’t add up, but I think they’re spot on).
The first thing I do these days when looking for contact information on a business site is see whether they have a Twitter account.
Preferred Method of Contact
If they do, then that’s my preferred method of contact (because it’s quick, easy and effective).
Could you be using Twitter to reduce costs and increasing productivity (not to mention helping the marketing guys out)?
Cheers,
