How A Major Ugg Boots Retailer Basically Closed Me Down!

(I'll Show Where To Get Best Boots Deal - Read On)

Update: December 5, 2007

This is the truth behind how my retail ugg boot business was basically put out of business by a competitor - how I got the boot!

You see, up until a few years ago I sold a lot of genuine ugg boots. All good quality Australian made. Terrific product, great service, money back guarantee. All that and more.

We sold fine, fine ugg boots at a good price.

Then Along Came This Company.....

After years of selling ugg boots, along came UGG® Australia - a large US based company (they bought the business from an Aussie I believe).

Ugg boots have long been recognised as an Australian icon. Over the past few years the rest of the world has woken up to the superb quality and feel of Australian uggs.

Anyhow, I know ugg boots. And I have personally visited our manufacturers and know the very strict quality standards they apply. And I knew the great service we provided. So I had nothing to fear from Ugg Australia.....or so you'd think.

How UGG® Australia Closed Me Down.....

How UGG® Australia basically closed me down was like this:

• Superior ugg boots - this was rather embarrassingly demonstrated on a major TV show here in Australia when the UGG Australia boot was shown, by an independent expert, to be far, far superior to the boots we were having made.
• Cheaper prices - the volume that UGG® Australia do means that they can buy huge amounts in bulk and they pass the savings on. I simply couldn't compete on price.
• Better customer service - I've always prided myself on the quality of customer service we could provide. But it's simply impossible for us, in Australia, to deal with phone calls throughout the night. Because of the much lower volumes of calls it's not feasible for us to employ staff to deal with just a few calls each night.
• Better guarantees - because the boots were superior, Ugg Australia could afford to provide a more comprehensive guarantee.
• Quicker delivery - because UGG® Australia are in the States and we are in Australia, the delivery time would be a week less. That's a long time.
• Larger range - UGG® Australia has a huge range that we simply couldn't compete with (the numbers just weren't there for us).
• Look better - with dedicated designers there's no question that UGG® Australia boots are the most stylish ugg boots available.
• Better quality sheepskin - the greatest benefit from uggs comes from the properties of genuine sheepskin. Namely the comfort and breathability. UGG® Australia, again because they buy in such quantities, ensured they got the absolute best.

UGG® Australia - Best Boots To Buy

Look, I'm in business and know when you need to bow out of a market. I couldn't keep selling our ugg boots knowing that our customers could get better ugg boots at a better price at UGG® Australia.

So we simply refer all our old customers and visitors direct to UGG® Australia or to our old ugg boots site.

Take it from me - you simply won't find a better ugg boot at a comparable price.

The main myth about ugg boots

One of the most common questions we get asked is "Will my ugg boots be too warm for the summer?"

The answer to that is a resounding "No."

Ugg boots are made from the finest wool that has many wonderful properties - letting your feet breath is one of the major ones. And during summer, this means your feet are kept cool. Warm in winter and cool in summer.

Ugg boots are a very versatile piece of footwear. Here in Australia they'll be worn with bikinis! Others wear their uggs with mini skirts, jeans or long skirts. They really are a boot for every occassion.

Take a look around your local shopping centre and you'll notice the huge range of ways people wear their most comfortable shoe (or boot).

Order ugg boots from our recommended ugg boots store safe in the knowledge you'll be receiving a genuine pair of boots made from the finest materials available in the world.

Visit the UGG® Australia site for more information on genuine Australian ugg boots.

Brendon Sinclair