A while back I had an interesting chat with a client and his unusual use of testimonials.
You see, he gives his potential customers the name and phone number of people he had problems with in the past, and says ‘Give this person a call and ask him to tell you how we deal with problems or unhappy clients.’”
What a great strategy!
The previously unhappy customer relates his experience and explains how my client dealt with it.
Unhappy Customers Can Be Your Best Customers
I’ve talked previously about how unhappy customers whose negative issues are resolved to their satisfaction often become highly profitable.
Often, they keep buying from you because the perceived risk — a major barrier to any buying decision — has effectively been removed.
Are you asking these previously unhappy clients to tell others how annoyed with you they were at the beginning?
If you do, you could have a great new source of brilliant testimonials.
Cheers
Brendon
Cheers,
