Tailored Online Video

Online video looks set to play a huge role with online audiences. Tailored Consulting now offer full video and audio production capabilities, backed by programmers and specialist staff to get your video or podcasts online.

We do everything for you - from concept to creative to scripting to shooting to editing to formatting to uploading.

Triple Conversion Rates

Gold Coast based holiday apartments Burleigh On The Beach tasked us with creating a video for their website.

Our testing has indicated up to an incredible increase of 3 times the previous web site conversion rates as soon as we added the video!

This increase is typical of the results we are seeing from the other sites with video.

How is it done?

Since Brendon gave an interview on Andrew Johnson's Web Publishing Blog.com (and was subsequently mentioned in a few other arenas), we've had a lot of people emailing to ask for tips for people starting out shooting video for online use.

Here's a quick primer: Top Tips For Shooting Video Footage For Online Use. (PDF file)

Examples of Web Video

We've already made videos for various websites, and in every instance we are seeing an improvement in conversions/sales data. Here's a few you can see in action:

• Pee Wee Bit.com - Old Mac's Pee Wee Bit is a new piece of horse tack that has benefits for horse and rider. PeeWeeBit.com is currently the only online retailer of the bit, and sells to a world-wide audience.
• Burleigh On The Beach - Gold Coast based holiday apartments, mentioned in the case study above, have experienced a three-fold rise in visitor-to-booking conversions since implementing video on their website.
• The Shore Holiday Apartments - Based in Surfers Paradise here on the Gold Coast, The Shore is a budget-based resort with some great views.
• SEO Book Review - Aaron Wall has written the SEO Book, and as a company heavily involved in that industry, we took a look. Brendon loved the book so much that he has signed on as an affiliate and has devoted time to telling people why it's so good.
  
  Aaron Wall, author of the SEO Book says, "As the end merchant who's product is being sold I can tell you that Brendon converts amazingly well."

For More Information

For more information simply contact Tina at tina@tailored.com.au
or call direct on 07 5598 4898.

Regards

Brendon Sinclair