One of my colleagues – Dan over at Web Circle – forwarded through an email someone sent him a few weeks back.
Dan provides search engine services and had some Google AdWords advertising this. He received an email from a very angry ant!
“Why in the hell would anyone want to use your SEO and web marketing service when you cant even get your own site on the first page of google. You have to use PPC.”
I hear comments like this all the time and, basically, they’re from people who don’t understand what they are talking about.
Here’s why:
- Getting a high Google ranking for a competitive term (a word or phrase that gets searched on a lot) takes a lot of time and hard work. It can cost a lot of $$$.
- People might search on 100 different terms to find the thing you’re selling.
- To optimise your web site for all of these terms – especially if they’re all very competitive terms would be incredibly resource intensive – in other words, it would cost you a ton of money to achieve it.
Simple Way To Let People Know Of Your Product or Service
A very simple way then is to let people know about your services via Google AdWords. Cheap, easy and relevant.
So no, if you see an ad on Google for a search engine optimisation expert it doesn’t mean he’s rubbish at getting high search engine rankings.
It just means that he sees a better return on his resources by running ads at that time.
Cheers
Brendon
P.S: The next question might be why do I mention a competitor in a nice way and give him a link to his web site?
Well, aside from the fact that I find Dan endlessly amusing – last time we had lunch he ended up with more food on his shirt than in his mouth – he’s a good guy doing a good job.
Like the brilliant Billy up at Inhouse Solutions.
I guess he’s a competitor, but there is tons of work for everyone and it’s important we all build the industry to get the best job for clients to help the industry grow.
I’ve referred clients who are better suited to Dan’s skills than ours before. Oooooooh sorry Billy, I don’t think I’ve referred anyone to you. Have a cry ya big baby!!
