You know what, you don’t actually want a web site.
A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page.
It doesn’t matter that your web site is a web site.
What Your Web Site Should Be
What it needs to be is a lead or sale generating tool.
It doesn’t need to be pretty or groovy or have lots of flashy bells and whistles.
What it needs to do is generate you leads and sales.
Don’t lose sight of that.
Quick & Simple Example
We recently redid a clients site.
It looks almost exactly how it always has.
Now it gets x10 the amount of visitors it used to get. And those visitors convert to leads and sales.
- Same look
- Better web site structure
- Better content
- Better trust indicators
- Better demonstration of the product
- Better sales copy
- Better search rankings
What The Client Says
“You are a legend. I am receiving a lot of enquiries thank you!
Cheers and many thanks for all your good work.
Oh, and you’re very sexy!”
* May have made that last line up.